Adverts in a film magazine

Initially I looked for inspiration and ideas by buying various well known film magazines such as 'Empire' and 'Total Film'. I noticed how the magazines seemed to be entirely aimed at men, to prove this I analysed the adverts and the gender they are aimed at.

Adverts (Count):

• Sports cars (2)
• New hi-tech mobile phones (2)
• Male Fragrances (3)
• Masculine Drinks and spirits such as Jack Daniels (4)
• TV/Electronics (1)
• Channels/Programmes (1)
• Other magazines (2)
• Male clothing (2)
• Music (2)

I also looked at the letters sent in to the magazine by readers. 36 out of 40 letters were from male readers. This also shows that film magazines are traditionally a male product and aimed at men.